Recently, energy and protein bar company Clif Bar & Co. reached a $12 million settlement following a powerful class action lawsuit that accused the company of deceptively promoting nutritional benefits in its Clif Bars and Clif Kid ZBars products.
Customers claimed that the bars were not as healthy as advertised. All consumers who purchased these snacks between March 31, 2019 and March 31, 2023, or since April 19, 2014 in California and New York, could be eligible for a cash payment, without the need to carry pursue a separate class action lawsuit, or even an individual process.
Why Was the Clif Bar & Co Class Action Lawsuit Filed?
The lawsuit, filed in April 2018, alleged that Clif Bars and Clif Kid ZBars products contained high amounts of added sugar, despite being promoted as healthy options. According to the settlement site, phrases such as “Nutrition for Sustained Energy” and “No High Fructose Corn Syrup” misled consumers into believing they were healthier snacks than they actually were.
At all times, the Clif Bar company denied the accusations, the company agreed to reach an agreement without admitting any irregularity. This is the way all companies proceed when they face this type of lawsuit, because admitting responsibility or guilt would cause them greater legal problems, beyond the specific class action lawsuit: basically, what they want to do is close other legal issues to settle. the situation definitely.
How to Receive Compensation from the Clif Bar Class Action Lawsuit?
Compensation is available to consumers nationwide, and will be awarded based on the number of bars purchased. Although proof of purchase is not required, those who do may receive additional payments. The payment levels are as follows:
- $5 for up to 30 bars purchased
- $10 for 31 to 60 bars
- $15 for more than 60 bars
Those with proof of purchase can receive $15 for the first 60 bars and an extra $0.25 for each additional bar, up to a maximum of $50.
To file a claim, you can visit the class action website and select the “File a Claim” option. There is also the alternative of sending the form by mail, available in PDF format.
Deadline to File a Claim in the Clif Bar Lawsuit
The deadline to submit a claim, either online or by mail, is November 25, 2024. If the claim is submitted by mail, it must be postmarked no later than that date.
In addition to the financial agreement, Clif has committed to modifying the packaging of its products for at least two years, as long as the added sugar content in each bar represents 10% or more of the calories.
